EVENT PROMOTION- THE LADIES ROUNDTABLE
The Candelabrum Group (Jen-gerbread Marketing & Elite Webdesigners) planned, executed an original concept event dubbed “The Ladies Roundtable. The Ladies Roundtable is a two-day fun-filled experience created to educate, empower and inspire today’s modern women . The goal of this event is to provide resources that women need to be successful in today’s world, as well as to share information on the latest lifestyle fashion and trends along with expert discussion on relationship, career and life issues. The Ladies Roundtable is a fun-filled networking event that will encourage every woman to reach higher and strive harder to attain her goals and destiny.
Key Program Aspects/Results:
The campaigned utilized various marketing methods including guerilla marketing, social media, partner programs, affiliate marketing, cross-promotional events and more to garner excitement towards the event over a 9 month period. The campaign resulted in a extraordinarily executed event which was well patronized by consumers.