PRODUCT LAUNCHES- BEYONCE’S NEW FRAGRANCE PULSE

The Ladies Roundtable 2011 provided the perfect stage for the release of Beyonce’s latest fragrance, Pulse. We were given the exclusive opportunity to partner with Grace Beauty/Coty Inc. to launch the new fragrance at the event two days before its official national launch! The Ladies Roundtable 2011 provided the perfect atmosphere with the event targeting a specific niche of sophisticated female urbanites , a niche target audience of women who were fans of Beyonce and supporters of her brand.

Key Program Aspects/Results:

A buzz was generated online, and at various pre-events to garner excitement and patronage of the fragrance at The Ladies Roundtable2011 event. On-site at the event, promotional signage and give-a-ways provided increased brand excitement and attracted patrons to the promotional table. An added incentive was the exclusivity of the product launch, which allowed women to purchase the product two days before its official release.