GUERILLA MARKETING- ORO SOLIDO CAMPAIGN
Jen-gerbread Marketing was hired to execute a large scale guerilla marketing campaign in promotion of popular New York based merengue group, Oro Solido. Guerilla Marketing teams were constructed to promote an after party event hosted by the group in conjunction with the international Mana Tour.
Jen-gerbread Marketing constructed street teams throughout the Dallas- Fort Worth area to create excitement in relation to the upcoming event and to garner consumer attendance of the event.
With a focus on the Hispanic market, target street team efforts were put into motion, which included cross-promotion of the event at popular night clubs, flea markets, Hispanic based supermarkets such as Fiesta.
Key Program Aspects/Results:
A pivotal guerilla marketing endeavor included mass street team and hand to hand flyer dispersion at the George Lopez Concert the weekend before the Oro Solido even. This allowed us to touch more than 3,000 target patrons and create direct visibility for the upcoming event as well as engage in meaningful conversations with the consumer.