GUERILLA MARKETING- VISA GREEN DOT CAMPAIGN

Jen-gerbread Marketing was hired to execute the national Visa Green Dot Promotion in the Dallas Market. The goal of the campaign was to create visibility for the Green Dot Card within the African-America community.

Key Program Aspects/Results:

Second to the church community, the barbershop/beauty shop has been a hub of the African-American community for years. It is a place where people go not only to groom and style their hair, but also to fellowship and socialize with their counterparts. By devising a campaign in which our field /street teams targeted over 200 Barbershops & Beauty Salons, we were able to create significant visibility for the card, and generate meaningful conversations among potential consumers, as well as spark interest and inclusion in conversations taking place at the various shops targeted.