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Back Case Studies 2011 Event Promotion- The Single Mingle Show

Event Promotion- The Single Mingle Show



EVENT PROMOTION- THE SINGLE MINGLE SHOW

Jen-gerbread Marketing was hired to promote and generate consumer excitement towards The Single Mingle Show, an original concept event which includes an infusion of comedy, speed dating and intimate conversation.

Key Program Aspects/Results:

A heavy social media campaign was put into place as well as collaborative cross-promotion by targeted Women Groups in the Dallas- Fort Worth area to create a buzz around the event. Social Media efforts included mass Facebook promotion, twitter promotion and utilization of other popular forums such as Meetup.com and direct word of mouth promotion. The program results were a well attended sold out show.